The Role:

Density is seeking an experienced product marketer to accelerate adoption of the Density platform by companies of all sizes.

The Director of Product Marketing will be a storyteller who can distill complex ideas to their simplest form. You have the skillset and desire necessary to recruit, grow, and lead a product marketing team. You know how to measure and when to trust the right metrics. You also know that data doesn’t always tell the whole story and are willing to argue from your gut.

You appreciate quality, in all things. You’re able to have a balanced conversation about how a technology works and seamlessly switch to the value derived from a product. In other words, you’re able to comfortably speak to both an engineer and someone in PR. You are curious, always learning, willing to immerse yourself in market research, and excited to play an instrumental role in shaping the growth of Density.

This role reports to the CEO.

Here’s what we’re looking for:

• Develop product marketing strategy and the tactics to execute against it.
• Tell our story externally. Represent the Density brand and evangelize the product.
• Establish consistency and rigor in go-to-market planning.
• Experience in driving campaigns including sales enablement, customer references, direct customer product education, and email marketing.
• Experience with integrated marketing, metrics and measurement tools, and architecting customer conversion.
• Experience working with a technical team to implement the above.
• Experience identifying technical gaps and recommending needed hires or skillsets.
• Build a tone and tempo for our PR, editorial, public speaking, content, and advertising strategies.
• You will work closely with our Business Development and Product teams, collaborating to identify customer needs and unearthing what message-types are resonating.
• Assist in quarterly forecasting of unit volumes with the Director of Operations based on the measured impact of a marketing effort or campaign.
• Support the Business Development team by working closely with marquee customers to close an account and jointly market a partnership.
• Tell our customers’ stories and thereby tell ours.

Preferred

• Exceptional writing skills.
• Experience leading teams 3 or more
• Charismatic, compelling speaker and presenter: both one-on-one with customers, and in front of larger audiences
• Reputation for driving strategy and holding team members accountable for great execution.
• A love for storytelling.
• Natural talent for mediating competing interests and finding creative solutions.
• Track record of working with product and sales teams: people are itching to work with you again.
• A passion for what we’re trying to solve at the scale we intend to solve it.